Floral Certification Practice Test

A retail florist is defined as a business that sells floral goods and services directly to customers. This entails a variety of activities, including creating floral arrangements for personal events such as weddings or funerals, selling fresh cut flowers, and providing delivery services.

The focus of a retail florist is on the customer experience and meeting the needs of individuals who seek floral decorations or gifts. This distinguishes them from other roles in the floral industry, such as specialists in floral design, who may focus solely on the artistic aspect of arranging flowers without necessarily being involved in the retail process. Similarly, suppliers of floral materials provide the raw goods that florists use but do not engage directly with the end customer. Growers cultivate flowers but are also separate from retail operations as they do not typically sell directly to the public. Thus, the defining characteristics of a retail florist directly relate to its function as a business serving customer needs in the floral industry.