What is a practical way to share floral design knowledge with clients?

Providing care instructions is a practical way to share floral design knowledge with clients because it empowers them to properly maintain their floral arrangements, enhancing their experience and satisfaction. When clients understand how to care for their flowers, they are more likely to appreciate the design and longevity and are likely to return for future purchases. Care instructions can explain how to keep flowers fresh, including tips on water changes, ideal placements, and the use of flower food. This knowledge not only benefits the client's enjoyment of their purchase but also fosters a sense of trust and expertise between the florist and client, which can lead to increased customer loyalty.

In contrast, while offering discounts on future purchases or discounting seasonal flowers may drive sales, these options do not educate the client about floral design or care. Creating social media posts can be informative, but it may not provide the direct and personal touch that care instructions do, which can be more impactful for individual clients looking to maintain their arrangements.