What is the role of seasonal flowers in floral design?

Seasonal flowers play a crucial role in floral design primarily because they offer freshness and enhance the relevance of arrangements to the time of year. Utilizing flowers that are in season ensures that the materials used are at their peak quality, exhibiting vibrant colors, strong scents, and full shapes, which significantly elevate the overall aesthetic of the design. Moreover, using seasonal blooms aligns with nature's cycles, allowing floral designers to create arrangements that resonate with the current environment and capture the essence of each season. This approach not only enhances visual appeal but also fosters a connection between the design and the seasonal themes that clients often seek.